Luke Mclaughlin has built a very successful construction company in Huntsville, Alabama that has embedded him with his community as the go-to person for a job that will be completed with quality and reliability.

After adapting the Byrna line of self-defense products to ensure the safety of his crew, he quickly understood that Byrna was also an opportunity to fulfill a need in his community, all the while enriching the people with a new sense of peace of mind.

"It's a no-brainer" Luke tells Byrna during the grand opening. And the line of customers that came into to get a one-on-one breakdown on the Byrna platform and to pull the trigger in the shooting lanes left saying the same thing.