Make Being Prepared to Defend Your New Years Resolution

A New Year’s Resolution You Won’t Quit

New Year’s resolutions are a lot like gym memberships—full of ambition in January, forgotten by February. In fact, studies show that nearly 90% of resolutions fail within the first few weeks.

But what if one resolution actually stuck?

What if feeling safe and confident wasn’t the reason you held yourself back from becoming your best self this year?

With Byrna, you can make sure that personal safety isn’t what stops you from chasing your goals.

Maybe this is the year you put more miles on the trail. The Byrna CL is compact enough to go anywhere and easy to carry on a run—so you can focus on the miles ahead, not what might be behind you.

Maybe you’re planning to travel more. Visiting the grandkids every month. Hitting the open road. With Byrna being legal in all 50 states, it’s the perfect travel companion no matter where life takes you.

Or maybe you’re finally getting back on the bike. Whether you’re riding city streets or rural roads, Byrna offers effective protection—not just from human threats, but from wildlife you may encounter along the way.

Even something as simple as evening walks around the neighborhood can feel more reassuring. With Byrna’s pull-pierce technology, your launcher is always ready when you are—no complicated loading, no setup, no hesitation.

No matter what your goals are this year—running, traveling, riding, or simply living more freely—being prepared to defend yourself brings confidence that lasts.

And that’s one New Year’s resolution you won’t break.