Byrna is proud to partner with lifelong firearms practitioner Lara Trump who has dedicated her life to the world of news media and politics, gaining an intimate look at the self-defense concerns of the many different demographics of the country.

"Crime is on the rise. It has been for, you know, the past several years, and I think most people are very conscious of it. They’re very afraid, especially in big cities. Some people don’t even want to walk in their neighborhoods anymore because of the fear of something happening to them or their families.

So, I think people are always looking for a way to protect themselves and feel safer in their communities. I think Byrna is fantastic. For most gun owners, actually using a Byrna is something that, once they try it one time, they would be sold on it. We all appreciate and respect our Second Amendment; it is there to protect the First Amendment.

That said, I don’t think we’re always looking for a lethal form of protection. If there’s something that I can use as a gun owner, as someone who appreciates guns just like everybody else, if there’s something I can carry with me, have in my home, and have around my family that is not lethal but can protect all of us, 100% I’m in. I think most gun owners, having used Byrna one time, would be sold on it all day long."