Empowered, Prepared, and Confident — In Their Own Words

Empowered, Prepared, and Confident — In Their Own Words

Feeling safe shouldn’t require hesitation. For thousands of people, Byrna has become a trusted part of everyday life—not because they expect danger, but because they believe in being prepared.

Customers across the country share the same sentiment: Byrna gives them peace of mind for themselves and the people they care about.

Many carry their Byrna SD everywhere they go. Not out of fear, but out of responsibility. Knowing they have a reliable, less-lethal option at their side brings comfort and confidence—especially in uncertain times. Whether protecting family, clients, or a community, Byrna fills a critical gap between doing nothing and using lethal force.

Several customers explain that while they are trained and capable of using firearms, that option comes with heavy consequences. In high-stress situations, hesitation matters. Byrna offers an alternative—one that allows them to act decisively without the irreversible outcome of taking a life.

Accuracy, reliability, and ease of use come up again and again. From hitting targets at 40 feet with confidence, to rapid reloadability and a wide selection of projectile types, Byrna provides real-world performance people trust. It’s not just a deterrent—it’s a dependable self-defense tool.

For some, Byrna has already made a difference. Customers recount moments where simply drawing their launcher was enough to stop a dangerous situation before it escalated. In one case, being approached by an individual with a knife ended without harm—no shots fired, no lives altered—because Byrna gave them an option.

That’s the power of preparedness.

Byrna isn’t about fear. It’s about empowerment. It’s about giving everyday people the confidence to live freely, travel safely, protect their families, and make responsible decisions in moments that matter most.

Again and again, customers say the same thing:

Thank you for the peace of mind. Thank you for the confidence. Thank you for creating a less-lethal option we can trust.

And that’s why Byrna continues to be recommended—to friends, colleagues, congregations, and communities—by the people who rely on it every day.