The recent wildfires in Los Angeles have left many families devastated, and it's in times like these that we must come together to help.

Our goal has always been to empower individuals with the tools and knowledge they need to protect themselves. Now, we’re expanding that vision to defend the well-being of our community. For every purchase you make, we’re donating 10% of proceeds on Byrna.com through 1/21/25 to support the victims of the LA wildfires and aid in their recovery.

This isn’t just about protecting ourselves from external threats—it's about standing strong for each other when the stakes are highest.

These donations will be split equally between four trusted charities working on the ground to provide critical relief and long-term support:

• Salvation Army LA: https://losangelescentral.salvationarmy.org
• American Red Cross: https://redcross.org
• La Region Food Bank: https://lafoodbank.org
• California Wildfire Recovery Fund: https://www.cawildfirefund.com

Just as we prepare to defend our homes from personal threats, it’s time to defend our neighbors, our communities, and the future of LA.

This is more than a donation; it’s a statement that we stand together in times of crisis. Every contribution helps, whether it’s through a purchase, spreading awareness, or directly donating to wildfire relief efforts. Together, we can help rebuild LA—one community, one family at a time.

Prepare to Defend. Prepare to Rebuild.