Harley-Davidson Las Vegas and Byrna: Power. Freedom. Common-Sense protection

If you ride a Harley, you understand the freedom—and the risks—that come with the open road. We introduced a less-lethal self-defense option built for riders who want real power without carrying a firearm. This isn’t just about protection—it’s about peace of mind. Whether you're dealing with road rage or just want to ride with more confidence, Byrna gives you a smart, effective way to stay safe. It’s got serious stopping power, dents sheet metal, and belongs right alongside your helmet, gloves, and boots in your everyday ride gear.

What happens when Byrna brings a live range to Bike Night at Harley-Davidson Las Vegas? You get a crowd of curious riders, a whole lot of excitement, and nonstop action.

This wasn’t your average bike night. Under the glow of Vegas lights, we set up a full demo range where attendees could test-fire Byrna launchers and experience the power of less-lethal protection firsthand. From seasoned riders to first-time shooters, the reactions were the same: “I love it. I need this.”

Throughout the night, our team talked with attendees about why Byrna exists—to provide a self-defense option that’s powerful, effective, and doesn’t require taking a life.