Hannity Highlights Byrna® HD on FOX News
On-line Orders Explode, Exceed $2.4 Million Overnight
WAKEFIELD, Mass., June 10, 2020 /PRNewswire/ -- Byrna Technologies Inc. (OTCQB: BYRN) (CSE: BYRN) ("Byrna" or the "Company"). Last night, Sean Hannity suggested that perhaps non-lethal weapons such as the Byrna HD personal security device might be part of the solution to the recent events that have inspired the protests sweeping the nation over recent weeks. As Hannity spoke, traffic to Byrna's e-commerce site exploded with more than 160,000 web sessions from 9:00pm to 12:00am EDT (compared to 105,000 web sessions for the entire month of May). Additionally, between midnight to 5:00am, Byrna saw another 30,000 visitors to its website. Byrna Technologies Inc. (OTCQB:BYRN) (PRNewsfoto/Byrna Technologies Inc.)
Byrna received a torrent of orders. At its peak, the Company was receiving more than one order every second. By midnight, it had received over 4,300 orders totaling more than $2.0 million. The Company also received numerous requests from individuals and companies around the world interested in becoming Byrna® dealers.
"We are grateful to Sean Hannity for highlighting the benefits of less-lethal options such as the Byrna," stated Bryan Ganz, the Company's CEO, "however, the Company was not prepared for such an onslaught of orders." By 10:00pm EDT the Company modified its website, letting customers know that there would be an 8+ week waiting period to fulfill orders. By 5:15am EDT, the Company had received another 750 orders totaling over $375,000. Consequently, the 24 hour total in new on-line orders for the Byrna® HD, ammo and accessories was over $2.45 million.
Byrna is ramping up production by hiring additional workers and adding shifts and is already reaching out to all of its critical vendors to do the same. According to Ganz, "Last night reinforced our strong conviction that people on all sides of the gun debate can agree on one thing – there is a need for a truly effective personal security device that can stop a would-be attacker without the risk of permanent injury or death. We will move heaven and earth to fill the recent influx of orders in the next few months."
The Company remains fully committed to providing its consumers with a safe and effective means of protecting themselves and their families. Byrna will be working diligently to fulfill the open orders as quickly as possible and hope to have all current orders filled by the end of August. As always, producing the highest quality product possible, while maintaining customer satisfaction remains the Company's ultimate priority.